Join OUR webinar!

Retrofitting Your Soft Story Building(s) the Right Way

Forty Minutes Can Save You Up To $40,000. Don't Make Another Earthquake Retrofitting Decision Until You Hear What We have Learned!

Thursday October 29, 2020

5:00 PM

A Power Packed 35 Minutes

The Retrofit Game is a Real Good one! Buyer Beware!

Dozens of contractors have jumped on the bandwagon and are scrambling for a piece of the pie.

There are a few things to consider which we will go over in the webinar that will likely save you 10 of thousands of dollars.

Seriously, countless owners have spent more than they needed to which is really unfortunate since there is no real ROI to speak of in the first place.

So many buildings are running on empty, with CAP rates being marginal, deferred maintenance more and more a concern and potentially lowered income.

With new bills itching to be passed on the table, squeezing landlords even more, rent stabilization and the unsure economy, it makes sense to keep your hard earned money in your own pocket.

During this Webinar, you will learn about...


President/CEO at Soft Story Advisors​

Since the Ordinance emerged in late 2016, Gordon immediately saw the need to educate himself well enough to protect his Real Estate Clients so that they did not end up unnecessarily wasting a small fortunate while so many contractors learned the game on their dime.

Plans, approved or not, were all over the place with every engineer interpreting the ordinance in their own way. Plans and bids would come in sometime varying by 40% or more. There was an obvious and urgent need  and so Soft Story Advisors was born.

Gordon has saved and accumulated fortune for his clients, property management firms representing owners and the mom and pop who clearly were facing a financial burden due to the retrofit ordinance.

Author: A Real Estate Conversation – What Matters Most and A Real Estate Conversation – Soft Story Retrofitting.
Real Estate License (1988), General Contractors License (2020).

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Get all your questions answered. Find out what you don’t know that you don’t know. Do not take the advice from your friends before asking us why? Using the right Engineers and Contractors is Critical.